About

The studio ethos is underpinned by what we refer to as the three Rs; Rigour, Resonance and Reward.

Smörgåsbord is a small, spirited, creative studio known for its rigorous thinking, breadth of knowledge and ambition; and its work that makes a difference to the everyday.

The studio ethos is underpinned by what we refer to as the three Rs; Rigour, Resonance and Reward.

Rigour—

‘Rigour’ is the golden thread that runs through every aspect of our work — and is as pertinent to our strategic thinking as it is to the application of a chosen design route.

Smorgasbord Rigour Eagle

Resonance—

There is little purpose in creating beautiful work that does not connect with its intended audience. Our work has to resonate — it needs to be both accessible and relevant. This, in turn, will make it meaningful and memorable.

Smorgasbord Rigour Pen

Reward—

We want to work on briefs that challenge us as individuals and as a team. Our projects often demand that we quickly become experts in new fields, allowing us to deliver the best. This leads to a creative return which benefits the client and the intended audience.

Smorgasbord Rigour Dog
Smorgasbord Rigour Pen
Smorgasbord Rigour Dog

Motivated by problem-solving our strategic capability coupled with rigorous art direction results in strong brand narratives, compelling content and memorable, engaging design.

Disciplines

  • Branding
  • Broadcast Design
  • Content
  • Creative Direction
  • Digital
  • Editorial
  • Event
  • Film
  • Graphic Design
  • Illustration
  • Installation
  • Interactive
  • Interior Design
  • Naming
  • Packaging
  • Photography
  • Product Development
  • Strategy
  • Tone-of-Voice
  • Typeface Creation
  • Website Design

Things that pique our curiosity week-in, week-out…