A typographical play on the 2 metre social distancing rule which is easy to abide by when you are blessed with such expansive landscapes as the Swiss. The construction also suggests that the extra 2km (or 20km, 200km for that matter) available should also be soaked-up to boost one's spirit and wellbeing.
Due to the Covid-19 outbreak the Hotel was forced to temporarily close its doors but on hearing the news that the Swiss authorities are looking to relax their stance with the hospitality industry the Cambrian’s owners charged Smörgåsbord with coming up with a digital campaign to announce the re-opening of the Hotel in June. After all, where better to safely sit this one out?
