Bloomberg Television

Rebranding a NYC powerhouse.

Bloomberg LLP is the world's leading provider of financial intelligence. 'Bloomberg Businessweek Magazine' and Bloomberg's web platform had already been re-visioned — the third and final phase was the alignment and rebrand of Bloomberg Television.

Context

Brief

Our brief was to align and rebrand Bloomberg Television with its sister platforms. At the core of this was a need to assess and revaluate the ‘J-screen’ which has been at the heart of Bloomberg’s broadcast design since its inception.

Approach

Re-igniting our working relationship with Mark Porter Associates we took our influences from the iconoclastic spirit of the existing print and digital platforms. Alongside this, the functional data-driven approach of the Bloomberg terminal helped inform a unique and contemporary visual language for the accelerated word of real-time financial information. At the core of the relaunch was the introduction of the Neue Haas Grotesk font and a complete re-working of the long standing ‘J’ screen configuration, that had limited onscreen text to the right hand and bottom margins of the screen only.

Result

'Computer says no'. As the project was nearing completion Bloomberg made a strategic decision to switch focus away from its media products and the new design was not launched.

Visual language

Data driven

The functional data-driven approach of the Bloomberg terminal helped inform a unique and contemporary visual language for the accelerated word of real-time financial information.

Typography

At the core of the relaunch was the introduction of the Neue Haas Grotesk font and a complete re-working of the long standing ‘J’ screen configuration, that had limited onscreen text to the right hand and bottom margins of the screen only.

Disciplines

Broadcast Design

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Brand Identity

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Motion Design

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Creative Direction

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