Welsh Rugby Kit 2017/18
Wales itself is the foundation stone of our ‘Woven with Wales’ concept for the nation’s 2017/18 rugby kit. The new shirt sees a return to the classic minimal red design. It references the rich strata and topography of our nation – its landscape, culture and people. Wales and the Welsh Rugby Union are inextricably linked.
Each shirt is unique, incorporating geographical contour lines of significant locations that have shaped the history of the sport. They include the birthplace of the WRU at the Castle Hotel in Neath, the Principality Stadium in Cardiff and the ‘milltir sgwar’ (or ‘home patch’) of each international player. The kit launch film features the intricate transition from strata to shirt.
Creative Director: Dylan Griffith
Art Director: Alex Frew
Motion Design/Direction: Bait Studio
Houdini TD: Cai Matthews
Audio post production: Cranc
Copy: Iestyn George
Client: Welsh Rugby Union & Under Armour