‘Flock’ is the first of two idents we created for UPC to help shift people’s perception of the brand as that of merely a service provider. Our aim was to create a beautiful piece worthy of a premium lifestyle brand. No need to shout about their excellent technical offering this time – instead we feature beautiful shoals of coloured petals weaving, dancing and interacting with each other. These become a metaphor for UPC’s ‘myriad of entertainment and content’, made possible by their Fibre Power Network.
Creative Director: Dylan Griffith
Art Direction & Animation:
Paul Nicholas at Bait