Seld started life as a shop nestled next to the reception of Llety Bodfor – a beautiful hotel in the seaside town of Aberdyfi in Wales. Such was its success the owners felt like sharing it with a wider audience – and so Seld Online was born. Digitised Welsh tapestries form the brand’s cornerstone and we coined the strapline ‘Sourced by us, handpicked by you’/’O’n ffynnon ni; eich dewis chi…’

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