MTV International Rebrand
Triggered by the new MTV logo, the focus of the brand refresh was to build on the standout characteristics of the first-ever MTV global rebrand in 2009. At its core is a closer alignment of the brand to the Channel’s show content, as well as a design evolution across all media. Essentially a flexible brand tool kit – smart and adaptable whilst still full of personality. An audience of 578 million households worldwide has since consumed the rebrand.
Dylan Griffith/Carlos Carrasco/Roberto Bagatti
Broadcast Design: Giorgio Schwartz
Created at MTV World Design Studio, Milano