Johnnie Walker Blue

Created to be played on oversized LED screens at the newly opened Johnnie Walker House in Seoul. The Blue Label ‘impossible video sculpture’ is the first of three beguiling, abstract films designed to evoke the atmosphere, character and flavors of the brand’s premium whiskies. Our aim was to play with the senses, allowing sight and sound to trigger taste – in turn emotionally captivating viewers.

Creative Directors: Dylan Griffith/Matt Pyke
Co-Creative Direction & Animation: DVEIN
Production: Agosto
Composer: Simon Pyke
Created at Universal Everything

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