Times Square

Commissioned by ‘Second Story’ for ‘Vornado Realty’, Dylan Griffith working with Universal Everything created a series of launch films for the largest digital billboard in NYC’s Times Sq. – indeed the highest resolution LED of its size in the world – wrapping a block with 24 million pixels. From a single pixel, the audience is taken on a transformative journey inspired by a perpetually evolving landscape, technological advances and New York City itself. As a counterpoint to one of the world’s busiest metropolises we imbued the films with a calm, immersive and meditative pace.

Creative Direction: Matt Pyke/Dylan Griffith
Director: Dylan Griffith
Producer: Greg Povey
Animation Director: Chris Perry
Audio: Simon Pyke
Created at universaleverything.com

Next project >