WIHAYO Soju brand film


WIHAYO’S brand film had to work hard as soju is still fairly unknown outside of its native Korea. And WIHAYO has an extra dimension in that it’s made with an authentic Korean recipe yet distilled in the Netherlands.

We set about introducing it to the European and North American markets by creating a distinctive illustration style informed by K-pop and Korean graphic design. An accessible and resonant aesthetic that delivers our client’s compelling and emotive story in a memorable manner.

Creative Direction & script: Dylan Griffith
Illustration: John Beckers, Alex Frew
Art direction: Alex Frew
Motion Design: John Beckers
Voiceover: Mark Bernath
Composer: Cian Ciaran

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