Visit Wales – 2016 Year of Adventure
The fruit of a 4 month brand consultation this multi-platform campaign is part of a wider brand project that will be phased in over the next 12 months. Over this period we will celebrate the best of today’s Wales – revealing new narratives that compliment our country’s rich history, beauty and cultural distinctiveness. The campaign is the latest move to present Wales as a leading global destination for adventure tourism as part of the Government’s Year of Adventure 2016.
As well as a 60” launch film for broadcast the campaign also boasts five additional online spots that offer rare perspectives of the stunning Welsh landscape. The films will primarily target the UK, Ireland and Germany and will encourage those seeking an adventure to ‘find their epic’ in Wales.
Creative Director: Dylan Griffith
Director: Marc Evans
Director of Photography: Luke Jacobs
& Martin Hill (Festival No6)
Focus Puller: Tom McMahon & Anthony Hugill (Festival No6)
Production: Orchard Media Group
Music: John Hardy Music
& Wevie (Ramsey & Festival No6)
Stills Photography: Michael Sinclair
Post Production/Film: Gorilla
Post Production/Audio: Cranc