We chose to focus on a core idea – ‘inspiring personal progress’. We translated this into a visual system based on continual forward motion combined with a Kubrick inspired single-point perspective. This meticulous approach to camera movements, shot framing and typographical animation meant that all moving elements shared a cohesive look that was unmistakably RTLZ, where it’s business, not as usual.
Dylan Griffith & Mark Porter
Art Direction & Motion Design: John Beckers
Design: Alex Frew, Allan Keer & Mariona Alegre
Ident Production/Europe: Production Story
Ident Production/Asia: Cumming & Co
Audio Design: SMP Amsterdam
Launch Campaign: We Are Pi with Ivo Schoofs