Roxy Music’s Bryan Ferry once objected to the wine ordered by a journalist who interviewed the songwriter for the Wall Street Journal.
‘I hate that’, said Ferry. ‘You hate the wine?’, asked the interviewer. ‘No, the label,’ he said.
‘I can’t drink a wine if it has an ugly label’.
Whether discussing wine or beer Bryan has a point. Otley 08 EPIC has a new name and now comes in a 330ml ‘Steinie’ bottle. It’s the embodiment of the Brewery’s strap line – ‘Epic Days are Brewing™…’. The omnipresent ‘O’ gets a slithered treatment creating a moiré effect, and is screen printed directly onto the bottle.
Photography: Dario Fusnecher