For Milan Design Week 2013 Nike Energy MKTG commissioned a 3D installation exploring movement and the human form. Motion tracking technology translates the movements of visitors in the space into colorful silhouettes of intricately intertwined, flowing threads that are back projected onto a digital cube. Human presence activates the work and brings it to life – essentially a digital translation of the unique Flyknit technology.
Concept & Creative Direction: Matt Pyke
Art Direction: Dylan Griffith
Animation: Chris Perry
Mike Tucker/Andreas Müller
Sound Design: Simon Pyke
Created at Universal Everything