MTV International Rebrand


Triggered by the new MTV logo, the focus of the brand refresh was to build on the standout characteristics of the first-ever MTV global rebrand in 2009. At its core is a closer alignment of the brand to the Channel’s show content, as well as 
a design evolution across all media. Essentially a flexible brand tool kit – 
smart and adaptable whilst still full of personality. An audience of 578 million households worldwide has since consumed the rebrand.

Creative Directors:
Dylan Griffith/Carlos Carrasco/Roberto Bagatti
Broadcast Design: Giorgio Schwartz
Created at MTV World Design Studio, Milano

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