Heineken Light


With a 4% ABV content Heineken Light is specifically brewed for the North American and Asian markets. Wieden+Kennedy Amsterdam concluded that as it has less alcohol and less calories the Heineken Light drinker is sharp and fleet of foot. This translated as BOUNCE, which essentially became our brief for this film. The piece debuted on a huge LED screen on Times Square, NYC.

Creative Directors:
Dylan Griffith/Joe Burrin (W&K)
Animation: Chris Perry
Composer: Simon Pyke
Created at Universal Everything

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