If you’re going to make such a claim then the landscape needs to indeed be epic. Say what you see, and Wales has that covered. And you wouldn’t want to risk a ‘Spinal Tap’ moment with the scale of the sign itself, so we went full out. Our EPIC typographic installation, set in Cymru Wales Sans naturally, toured Wales’ most breath-taking spots mirroring the beauty all around it and giving visitors an unmissable photo opportunity.
Visit Wales’ social media following increased by over 30,000 during a 6 week period, and the ‘typographic selfie magnet’ had a big impact on tourist footfall too – most notably attracting over 8,000 additional visitors to its Gower location over a 5 day period.
Build: Wild Creations
Client: Welsh Government