Visit Wales – 2017 Year of Legends


Just as landscape can prompt us to jump, climb or ride it can also inspire our minds to soar. If Wales is known as one of the World’s foremost destinations for outdoor activities it’s surely even more renowned for its poetry, history and mythology.

We’ve purposefully imbued this celebration of Wales’ 2017 Year of Legends with a somewhat disruptive undertone – with the aim of making it stand out from other tourism ads and treatments. Our challenge was to present Wales’ incredible history in an utterly contemporary and emotive manner with Luke cast as our immortal storyteller. The stunning landscape of Snowdonia is our ’set’, deftly treated with VFX that give Luke’s surroundings a dreamy hyper reality – the perfect stage for a compelling and memorable performance that connects the viewer with the ‘Heroes of Wild Wales’…

Creative Director: Dylan Griffith
Director: Marc Evans
Director of Photography: Luke Jacobs
Line Production: Orchard Media Group
Post Production/Edit: Gorilla
Post Production/VFX: Analog
Post Production/Audio: Cranc
Composer: Wevie
Stills Photography: Jim Marsden

Client: Welsh Government

Next project >